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T he launch of a new website is always fun and exciting! I felt the need to re-launch my website in order to incorporate a beautiful e-commerce platform, allowing anyone to shop directly from it. To formally introduce myself.… Hello there, my name is Lizna Kabani.

I am so excited to introduce my new line to you. From a very young age, I always knew that fashion was my calling. What I didn’t know is how I was going to get here. With the support of my husband, I was able to pursue my dream of fashion. He told me that it was now or never, I chose now.

As a young girl, I was always intrigued by my grandfather’s textile shop. It inspired me. I want my new line to inspire you. We crafted each piece to not only have high quality, but to be able to create a trendy and sophisticated line. To me, quality has always been important. I want you to be able to keep your favorite shirt without having to worry about the quality of the shirt changing.

Take the Kerry Blouse for example. It is one of my favorites from this collection. This shirt is one of the very first pieces I made. You can wear it to work, as well as out with your friends for happy hour. It is the combination of sexy, yet modest. The perfect recipe for confidence. I want everyone to feel like a Lizna woman. To be specific, the definition of a Lizna woman means to be fierce, confident, classy, strong and a fashionable brave woman. My team and I have worked hard to achieve this look.

“Simplicity is the

keynote of all

true elegance.

– Coco Chanel

It hasn’t always been an easy journey. There were times where I wondered if I was going to be able to create fashion the way we envisioned. But, having a way to be able to empower women has kept my motivation going. We should all be able to feel sexy but yet look classy. We should not be afraid of the simplicity a modest outfit can bring. As Coco Chanel once said, “simplicity is the keynote of all true elegance.”

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